Intelligence Books

Competing on Analytics: The New Science of Winning You have more information at hand about your business environment than ever before. But are you using it to “out-think” your rivals? If not, you may be missing out on a potent competitive tool.

In Competing on Analytics: The New Science of Winning , Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling.

Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples—from organizations as diverse as Amazon, Barclay’s, Capital One, Harrah’s, Procter & Gamble, Wachovia, and the Boston Red Sox—illuminate how to leverage the power of analytics.

Blink: The Power of Thinking Without Thinking Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.

Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara MackoffBlink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making.In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like.--Barbara Mackoff

Information Dashboard Design: The Effective Visual Communication of Data Dashboards have become popular in recent years as uniquely powerful tools for communicating important information at a glance. Although dashboards are potentially powerful, this potential is rarely realized. The greatest display technology in the world won't solve this if you fail to use effective visual design. And if a dashboard fails to tell you precisely what you need to know in an instant, you'll never use it, even if it's filled with cute gauges, meters, and traffic lights. Don't let your investment in dashboard technology go to waste.

This book will teach you the visual design skills you need to create dashboards that communicate clearly, rapidly, and compellingly. "Information Dashboard Design" will explain how to:

Apply what we now know about visual perception to the visual presentation of information

Minimize distractions, cliches, and unnecessary embellishments that create confusion

Optimize the power of dashboard technology by pairing it with visual effectiveness

Stephen Few has over 20 years of experience as an IT innovator, consultant, and educator. As Principal of the consultancy Perceptual Edge, Stephen focuses on data visualization for analyzing and communicating quantitative business information. He provides consulting and training services, speaks frequently at conferences, and teaches in the MBA program at the University ofCalifornia in Berkeley. He is also the author of "Show Me the Numbers: Designing Tables and Graphs to Enlighten," Visit his website at www.perceptualedge.com.

A gripping and vibrant book soon to be released as a major motion picture starring Tom Hanks and Julia Roberts and directed by Mike Nichols, Charlie Wilson’s War was a New York Times, Washington Post, and Los Angeles Times best seller when it was published in 2003. Crile’s book is the true story of how a Texas Congressman and a rogue CIA agent conspired to launch the biggest, meanest, and most successful CIA campaign ever — the operation to fund the mujahideen in their fight against the Soviet army that had invaded Afghanistan. Moving from the back rooms of the Capitol to secret chambers at Langley, from arms dealers’ conventions to the Khyber Pass, Charlie Wilson’s War presents an astonishing chapter of our recent past, and the key to understanding what helped trigger the sudden collapse of the Soviet Union and ultimately led to the emergence of a brand-new foe in the form of radical Islam.

Ghost Wars: The Secret History of the CIA, Afghanistan, and Bin Laden, from the Soviet Invasion to September 10, 2001 Steve Coll's Ghost Wars: The Secret History of the CIA, Afghanistan, and Bin Laden, from the Soviet Invasion to September 10, 2001 offers revealing details of the CIA's involvement in the evolution of the Taliban and Al Qaeda in the years before the September 11 attacks. From the beginning, Coll shows how the CIA's on-again, off-again engagement with Afghanistan after the end of the Soviet war left officials at Langley with inadequate resources and intelligence to appreciate the emerging power of the Taliban. He also demonstrates how Afghanistan became a deadly playing field for international politics where Soviet, Pakistani, and U.S. agents armed and trained a succession of warring factions. At the same time, the book, though opinionated, is not solely a critique of the agency. Coll balances accounts of CIA failures with the success stories, like the capture of Mir Amal Kasi. Coll, managing editor for the Washington Post, covered Afghanistan from 1989 to 1992. He demonstrates unprecedented access to records of White House meetings and to formerly classified material, and his command of Saudi, Pakistani, and Afghani politics is impressive. He also provides a seeming insider's perspective on personalities like George Tenet, William Casey, and anti-terrorism czar, Richard Clarke ("who seemed to wield enormous power precisely because hardly anyone knew who he was or what exactly he did for a living"). Coll manages to weave his research into a narrative that sometimes has the feel of a Tom Clancy novel yet never crosses into excess. While comprehensive, Coll's book may be hard going for those looking for a direct account of the events leading to the 9-11 attacks. The CIA's 1998 engagement with bin Laden as a target for capture begins a full two-thirds of the way into Ghost Wars, only after a lengthy march through developments during the Carter, Reagan, and early Clinton Presidencies. But this is not a critique of Coll's efforts; just a warning that some stamina is required to keep up. Ghost Wars is a complex study of intelligence operations and an invaluable resource for those seeking a nuanced understanding of how a small band of extremists rose to inflict incalculable damage on American soil. --Patrick O'KelleyTo what extent did Americas best intelligence analysts grasp the rising threat of Islamist radicalism? Who tried to stop bin Laden and why did they fail? Comprehensively and for the first time, Pulitzer Prizewinning journalist Steve Coll recounts the history of the covert wars in Afghanistan that fueled Islamic militancy and sowed the seeds of the September 11 attacks. Based on scrupulous research and firsthand accounts by key government, intelligence, and military personnel both foreign and American, Coll details the secret history of the CIAs role in Afghanistan, the rise of the Taliban, the emergence of bin Laden, and the failed efforts by U.S. forces to find and assassinate bin Laden in Afghanistan.

Social Intelligence: The New Science of Human Relationships Emotional Intelligence was an international phenomenon, appearing on the New York Times bestseller list for over a year and selling more than five million copies worldwide. Now, once again, Daniel Goleman has written a groundbreaking synthesis of the latest findings in biology and brain science, revealing that we are “wired to connect” and the surprisingly deep impact of our relationships on every aspect of our lives.

Far more than we are consciously aware, our daily encounters with parents, spouses, bosses, and even strangers shape our brains and affect cells throughout our bodies—down to the level of our genes—for good or ill. In Social Intelligence, Daniel Goleman explores an emerging new science with startling implications for our interpersonal world. Its most fundamental discovery: we are designed for sociability, constantly engaged in a “neural ballet” that connects us brain to brain with those around us.

Our reactions to others, and theirs to us, have a far-reaching biological impact, sending out cascades of hormones that regulate everything from our hearts to our immune systems, making good relationships act like vitamins—and bad relationships like poisons. We can “catch” other people’s emotions the way we catch a cold, and the consequences of isolation or relentless social stress can be life-shortening. Goleman explains the surprising accuracy of first impressions, the basis of charisma and emotional power, the complexity of sexual attraction, and how we detect lies. He describes the “dark side” of social intelligence, from narcissism to Machiavellianism and psychopathy. He also reveals our astonishing capacity for “mindsight,” as well as the tragedy of those, like autistic children, whose mindsight is impaired.

Is there a way to raise our children to be happy? What is the basis of a nourishing marriage? How can business leaders and teachers inspire the best in those they lead and teach? How can groups divided by prejudice and hatred come to live together in peace?

The answers to these questions may not be as elusive as we once thought. And Goleman delivers his most heartening news with powerful conviction: we humans have a built-in bias toward empathy, cooperation, and altruism–provided we develop the social intelligence to nurture these capacities in ourselves and others.

Raising An Emotionally Intelligent Child In Raising an Emotionally Intelligent Child, psychology professor John Gottman explores the emotional relationship between parents and children. It's not enough to simply reject an authoritarian model of parenting, Gottman says. A parent needs to be concerned with the quality of emotional interactions. Gottman, author of Why Marriages Succeed or Fail, and coauthor Joan Declaire focus first on the parent (a "know thyself" approach), and provide a series of exercises to assess parenting styles and emotional self-awareness. The authors identify a five-step "emotion coaching" process to help teach children how to recognize and address their feelings, which includes becoming aware of the child's emotions; recognizing that dealing with these emotions is an opportunity for intimacy; listening empathetically; helping the child label emotions; setting limits; and problem-solving. Chapters on divorce, fathering, and age-based differences in emotional development help make Gottman's teachings detailed and useful. --Ericka LutzIntelligence That Comes from the Heart

Every parent knows the importance of equipping children with the intellectual skills they need to succeed in school and life. But children also need to master their emotions. Raising an Emotionally Intelligent Child is a guide to teaching children to understand and regulate their emotional world. And as acclaimed psychologist and researcher John Gottman shows, once they master this important life skill, emotionally intelligent children will enjoy increased self-confidence, greater physical health, better performance in school, and healthier social relationships. Raising an Emotionally Intelligent Child will equip parents with a five-step "emotion coaching" process that teaches how to:

* Help a child come up with an appropriate way to solve a problem or deal with an upsetting issue or situation

Written for parents of children of all ages, Raising an Emotionally Intelligent Child will enrich the bonds between parent and child and contribute immeasurably to the development of a generation of emotionally healthy adults.

Kluge: The Haphazard Construction of the Human Mind Are we noble in reason? Perfect, in God's image? Far from it, says New York University psychologist Gary Marcus. In this lucid and revealing book, Marcus argues that the mind is not an elegantly designed organ but rather a "kluge," a clumsy, cobbled-together contraption. He unveils a fundamentally new way of looking at the human mind -- think duct tape, not supercomputer -- that sheds light on some of the most mysterious aspects of human nature.

Taking us on a tour of the fundamental areas of human experience -- memory, belief, decision-making, language, and happiness -- Marcus reveals the myriad ways our minds fall short. He examines why people often vote against their own interests, why money can't buy happiness, why leaders often stick to bad decisions, and why a sentence like "people people left left" ties us in knots even though it's only four words long.

Marcus also offers surprisingly effective ways to outwit our inner kluge, for the betterment of ourselves and society. Throughout, he shows how only evolution -- haphazard and undirected -- could have produced the minds we humans have, while making a brilliant case for the power and usefulness of imperfection.

The Stuff of Thought: Language as a Window into Human Nature New York Times bestselling author Steven Pinker possesses that rare combination of scientific aptitude and verbal eloquence that enables him to provide lucid explanations of deep and powerful ideas. His previous booksincluding the Pulitzer Prize finalist The Blank Slatehave catapulted him into the limelight as one of todays most important and popular science writers.

Now, in The Stuff of Thought, Pinker marries two of the subjects he knows best: language and human nature. The result is a fascinating look at how our words explain our nature. What does swearing reveal about our emotions? Why does innuendo disclose something about relationships? Pinker reveals how our use of prepositions and tenses taps into peculiarly human concepts of space and time, and how our nouns and verbs speak to our notions of matter. Even the names we give our babies have important things to say about our relations to our children and to society.

With his signature wit and style, Pinker takes on scientific questions like whether language affects thought, as well as forays into everyday lifewhy is bulk e-mail called spam and how do romantic comedies get such mileage out of the ambiguities of dating? The Stuff of Thought is a brilliantly crafted and highly readable work that will appeal to fans of readers of everything from The Selfish Gene and Blink to Eats, Shoots & Leaves.

Godel, Escher, Bach: An Eternal Golden Braid Twenty years after it topped the bestseller charts, Douglas R. Hofstadter's Gödel, Escher, Bach: An Eternal Golden Braid is still something of a marvel. Besides being a profound and entertaining meditation on human thought and creativity, this book looks at the surprising points of contact between the music of Bach, the artwork of Escher, and the mathematics of Gödel. It also looks at the prospects for computers and artificial intelligence (AI) for mimicking human thought. For the general reader and the computer techie alike, this book still sets a standard for thinking about the future of computers and their relation to the way we think.

Hofstadter's great achievement in Gödel, Escher, Bach was making abstruse mathematical topics (like undecidability, recursion, and 'strange loops') accessible and remarkably entertaining. Borrowing a page from Lewis Carroll (who might well have been a fan of this book), each chapter presents dialogue between the Tortoise and Achilles, as well as other characters who dramatize concepts discussed later in more detail. Allusions to Bach's music (centering on his Musical Offering) and Escher's continually paradoxical artwork are plentiful here. This more approachable material lets the author delve into serious number theory (concentrating on the ramifications of Gödel's Theorem of Incompleteness) while stopping along the way to ponder the work of a host of other mathematicians, artists, and thinkers.

The world has moved on since 1979, of course. The book predicted that computers probably won't ever beat humans in chess, though Deep Blue beat Garry Kasparov in 1997. And the vinyl record, which serves for some of Hofstadter's best analogies, is now left to collectors. Sections on recursion and the graphs of certain functions from physics look tantalizing, like the fractals of recent chaos theory. And AI has moved on, of course, with mixed results. Yet Gödel, Escher, Bach remains a remarkable achievement. Its intellectual range and ability to let us visualize difficult mathematical concepts help make it one of this century's best for anyone who's interested in computers and their potential for real intelligence. --Richard Dragan

Topics Covered: J.S. Bach, M.C. Escher, Kurt Gödel: biographical information and work, artificial intelligence (AI) history and theories, strange loops and tangled hierarchies, formal and informal systems, number theory, form in mathematics, figure and ground, consistency, completeness, Euclidean and non-Euclidean geometry, recursive structures, theories of meaning, propositional calculus, typographical number theory, Zen and mathematics, levels of description and computers; theory of mind: neurons, minds and thoughts; undecidability; self-reference and self-representation; Turing test for machine intelligence.

Douglas Hofstadter’s book is concerned directly with the nature of “maps” or links between formal systems. However, according to Hofstadter, the formal system that underlies all mental activity transcends the system that supports it. If life can grow out of the formal chemical substrate of the cell, if consciousness can emerge out of a formal system of firing neurons, then so too will computers attain human intelligence. Gödel Escher and Bach is a wonderful exploration of fascinating ideas at the heart of cognitive science: meaning, reduction, recursion, and much more.

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